You are new to Europe.
Your product is good and people know you at home. In Europe nobody does. You need a positioning that is understood here, material in the right language, and someone to open the first doors.
From positioning to the first customer.
Sales begins with a positioning that holds up in conversation. We develop it with you, build the track behind it – and come along to the first meetings.
Where do you stand?
You are entering a new market.
Switzerland, Brazil, further afield. Your sales team knows Germany – but not Zurich or São Paulo. We build the approach for the target market and staff it until your team takes over.
You are here, but not far enough.
Your sales team administers instead of winning. Quotes go out and do not come back. The good people look after the same existing accounts. You need structure, not more effort.
In five stages
The track.
01
Positioning.
Why does a customer buy from you and not from the runner-up? The answer has to fit in one sentence and hold up in conversation. Everything else builds on it.
02
Target customers and approach.
Who exactly, in which industry, at what size, in which role. Plus the question that starts the conversation – not the brochure that ends it.
03
Material.
Proposal, presentation, website track, references. In the language of the market, not translated from the home market.
04
Structure and tools.
A CRM that is used because it helps, not because it is prescribed. Metrics that say something: quote-to-order ratio, cycle time, reasons for losing.
05
The first meetings.
We come along. In the first conversations we sit beside you, then behind you, eventually not at all.
What we work with
Your people
We do not replace a sales team. We make the existing one better – otherwise everything stops the moment we leave.
The group
mds. orchestrates strategy, data, creative work and technology – brand, campaign and material come from there. Access to retail comes from the sales agency iSolutions: field sales force, listings and in-store activation. No second supplier, no friction.
MySiona®
Our multilingual AI agent pre-qualifies enquiries, answers standard questions and flags when a human should take over.
Evidence, not assertion
Every measure gets a metric and a date. Whoever does not measure is debating opinions.
In the end it belongs to you.
Positioning, target customer list, material, CRM structure and metrics stay with you – in your systems, in your hands. We build nothing that collapses without us.
A sales operation that only works with the consultant is not a sales operation.
Answered briefly
Frequently asked questions about sales development
Does AugurPro take over sales completely?
No, we do not replace a sales team – we make the existing one better. In the first conversations we sit beside you, then behind you, eventually not at all. A sales operation that only works with the consultant is not a sales operation.
How does my product get into German retail?
Through iSolutions, the group's sales agency. It brings its own field sales force, listings, promotion and in-store activation – in grocery retail as well as food, non-food and DIY. AugurPro brings the goods to Europe, iSolutions brings them onto the shelf.
How does AugurPro build a sales operation?
In five stages: positioning, target customers and approach, material, structure and tools, first meetings. Each stage gets a metric and a date – quote-to-order ratio, cycle time, reasons for losing.
What stays with us when the collaboration ends?
Everything: positioning, target customer list, material, CRM structure and metrics stay in your systems and in your hands. We build nothing that collapses without us.
Which languages does the sales operation work in?
German, English, Spanish and Portuguese – spoken, not translated. For the Swiss market, French and Italian come in addition.
Thirty minutes. One conversation.
Nothing to prepare, nothing to commit to. You describe your situation, we tell you whether we are the right partner for it – and if we are not, who is. You hear back within 48 hours.
Martin Kunze, Head of Business Development · m.kunze@augur-pro.com · +49 151 672 657 96 · Deutsch · English · Español