The consumer goods and retail sector is undergoing a comprehensive transformation. Key drivers of this development are demographic change, with an aging and shrinking population, increasing digitalization, and heightened demands for transparency and sustainability. Online retail, in particular, has grown significantly in recent years, with its market share in the retail sector rising from 0.2% in 2000 to approximately 7.5% in 2023. Despite these challenges, opportunities also exist, especially regarding new technologies and customer centricity.

Current trends in mechanical engineering

Customer experiences drive digitalization
The consumer goods industry is currently characterized by digitalization, sustainability, personalization, and direct sales to customers. According to current trend forecasts, customers are increasingly turning to brands that reduce their stress levels.
Companies are relying on cloud systems, measuring the environmental impact of their supply chains, personalizing their products, and engaging directly with their customers. These trends present both challenges and opportunities and require companies to understand and respond accordingly.