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Our team

Our experts in detail

Dr. Alexandra Feigel

Your expert for communication strategies

Dr. Alexandra Feigel ist Ihre Augur Pro Expertin für Kommunikationsstrategien

Experience

  • 25 years of brand positioning and development

  • management and control of well-known brand manufacturers

  • Managing Director Sales and Marketing with international background

Industry expertise

  • Beauty (purchasing cooperations and brands)

  • Garden (purchasing cooperatives and brands)

  • trade

  • construction industry

  • home textiles (purchasing cooperatives and brands)

  • medical technology

Subject areas

  • brand positioning

  • Strategic Communication

  • Digital Marketing

  • Development and sharpening of USP or core services

  • B2B and B2C marketing campaigns

Special qualifications

  • Doctor of Philosophy (PH.D.) Communication Science

References

  • beauty alliance (DACH)

  • DECOR UNION Purchasing and Service GmbH

  • Godel Parfümerien

  • Hamberger Flooring GmbH & Co. KG (HARO and DIY: Living by Haro)

  • Abendzeitung Munich

  • Sagaflor AG green experience

  • ITD GmbH

additional information

  • Strategic and sustainable new customer acquisition

  • Identify companies' pain points and implement effective leverage

  • Holistic communicative connection of marketing and sales processes

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