Team Mechanical engineering
Economic foresight, practical solutions:
Steer your company into a profitable future.
All services at a glance
Augur Pro helps businesses align their sales and communication strategies with the new generation of buyers – digitally savvy, information-driven, and solution-oriented. This target group searches for products and suppliers online – Augur Pro ensures that companies are visible and relevant there.
The mechanical engineering team comprises experts with a technical background – people who speak the language of the industry. Collaboration is practical, structured, and results-oriented. Analyses, measures, and support are clear, transparent, and tailored to the individual company. [This is followed by a section on] consulting support.
Augur Pro is an initiative of two established medium-sized corporate groups:
Both partners bring not only their own expertise, but also implementation strength and capacity for mechanical engineering. Companies receive a dedicated contact person and access to the full range of services offered by both partners.
Liebherr
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Haro
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Ledvance
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Our basic questions
Marketing and sales belong together. Thinking about them together saves time and therefore money. That's why Augur Pro asks only three questions:
What does the company stand for?
Who handles sales today?
How does the company present itself?
Once these three questions have been answered, the mechanical engineering team will look at the following:
Homepage
Existing communication channels
Contents of this communication
Customer database
Distribution channels
Sales materials
Sales tours
For companies of a certain size, a transformation manager can be brought in upon request to help retain good specialists.
All services at a glance
Precise formulation of what makes the company/solution unique
Company visibility in internet searches: review and improvement, preparation for AI-based search
Development of a structured communication concept for new customer groups
Unlocking these contact opportunities for the existing sales force: adapting sales materials to these search categories, training the sales team.
Upon request, depending on the size of your own sales force, we can take over the initial contact calls.
Content production and distribution available upon request.
All services at a glance
All services at a glance
come by, say hi
Your guide to sustainable success: Our expert advice directly from practice
We believe that there is more to your company! Our experts develop customized solutions that take your company to the next level. Discover with us what your company is really capable of and achieve sustainable success.
Our example: More than just advice – we don’t just show you the way, we walk it with you.*Imagine a medium-sized company that has been making stable profits for years but feels that it is not reaching its full potential. With our specialized consulting, we carry out a thorough analysis and identify areas where improvements can be made. Perhaps we discover that modernizing the IT infrastructure could lead to significant efficiency gains, or that adjusting the marketing strategy would lead to better market positioning.
With us at your side, you can be sure that we will not only uncover the hidden potential of your company, but also offer concrete solutions and implement them together with you. Because the customer is our focus - we accompany you on the path to your success.*For confidentiality reasons, we cannot present the cases in a personalized manner.
Accelerate your business growth with us!
Discover the full potential of your company with our tailor-made growth strategies. We offer you the expertise and tools to efficiently scale your business and achieve sustainable success. Due to our diversity of experts, our services include not only general market development strategies but also strategies for product development, diversification and acquisition. Your growth is our goal!
Our example: Discover new worlds of taste with our innovative coffee varieties!*
Let's say you are a company that sells high-quality coffee beans. You have a solid customer base in your existing market. Now you want to expand your business and decide on a product development strategy.
You could develop a new line of flavored coffee beans, such as vanilla, caramel or chocolate. You could also introduce a line of organic coffee beans to respond to the trend toward healthier and more environmentally friendly products.
By introducing these new products, you can offer more variety to your existing customers and potentially attract new customers interested in these specific types of coffee. This could lead to increased sales and a larger market share, ultimately helping your business grow.
It is important to note that new product development requires thorough market research and product testing to ensure that the new products will be well received by your target customers.*For confidentiality reasons, we cannot present the cases in a personalized manner.
Successful Change Management: Your Path to Innovation
With our specialized change management approach, we support you in managing changes effectively and promoting innovation. Take advantage of the opportunities of change and strengthen your competitive position.
What could such a change management process look like?
Our example – digitalization as a change process*:
A traditional manufacturing company was faced with the challenge of digitizing its outdated manual processes. The goal was to increase efficiency and reduce costs. This required a comprehensive change management process.
First, a clear vision and strategy for change were developed and communicated. Then training and support were offered to give employees the skills they need to work with the new digital tools. Resistance was overcome through open communication and employee involvement in the process.
The result was a successful transition to digital processes, which led to a significant increase in productivity and a reduction in operating costs.This example shows how effective change management can help a company successfully adapt to and benefit from change.
*For confidentiality reasons, we cannot present the cases in a personalized manner.
Marcel Nagel has over 25 years of experience with component manufacturers in the mechanical and plant engineering sectors, as well as in factory automation. He has worked in medium-sized family businesses and international B2B markets, most recently as CDO & CTO of a leading component manufacturer in the mechanical engineering industry. His expertise encompasses consulting-intensive mechanical and mechatronic components and systems. As a mechanical engineer with many years of experience in product management, product development, and engineering, he supports executives and project managers. His focus is on developing and implementing business and product strategies, as well as the digital utilization of product, application, and market data. He also optimizes processes for the efficient realization of customized customer solutions.
Wolfgang Weis
Wolfgang Weis brings over 25 years of experience in technical sales, specializing in workpiece handling and, in particular, rotary drives such as rotary tables. He understands the challenges of special-purpose machine manufacturing and supports sales managers and managing directors in optimizing their processes. For the past 18 months, he has led Technivation GmbH and has focused extensively on modern sales strategies, especially in content and social media marketing. His approach emphasizes the importance of clear communication of technical solutions and a focus on customer needs. He acts as a liaison between mechanical engineering companies and the marketing world, ensuring that technical content is conveyed in an understandable and target-group-oriented manner.
Jörg has been a process facilitator for business transformation, leadership, and team development projects for over 15 years. Using methods from organizational development and change management, his focus is on activating strategies and concepts within companies by engaging the people affected by the changes and collaboratively planning the implementation with them. Jörg also contributes his expertise in facilitation, training, and coaching to Augur Pro. Over the past 15 years, Jörg has supported numerous medium-sized companies with national and international reach. Jörg holds a degree in Business Administration and, prior to his work as a transformation facilitator, held management and leadership positions in marketing and sales within the industrial sector.
